"Elvis Presley is the greatest cultural force in the 20th century."

(Leonard Bernstein)


"If you're an Elvis fan, no explanation is necessary; If you're not an Elvis fan, no explanation is possible."

(George Klein)


"For a dead man, Elvis Presley is awfully noisy."

(Professor Gilbert B. Rodman)


"History has him as this good old country boy, Elvis is about as country as Bono!"

(Jerry Schilling)






CKX Stock Begins Trading March 1, 2005

Following is a press release from Robert Sillerman's group regarding the start of stock trading for CKX, EPE's new parent company.

Previous announcements regarding the new partnership are archived here on Elvis.com. Links are found in the special FAQ item about the partnership.

Sports Entertainment Enterprises, Inc. d/b/a CKX, Inc. Approved for Listing on Nasdaq National Market System Company Will Trade under Ticker 'CKXE' Effective March 1, 2005 NEW YORK, Feb. 28 -- Sports Entertainment Enterprises, Inc. d/b/a CKX, Inc. (OTC Bulletin Board: SPEA) announced today that it has been approved for listing on the Nasdaq National Market System (NMS). The Company will begin trading on the NMS on March 1, 2005 under the ticker symbol "CKXE." To celebrate the occasion, Robert F.X. Sillerman, the company's Chairman, President and Chief Executive Officer will ring the opening bell that morning.

"We are extremely excited to be listed on the Nasdaq National Market," aid Mr. Sillerman. "We believe this listing makes tremendous sense, as Nasdaq is home to some of the most creative and innovative companies in the world."

The Company is engaged in the ownership, development and commercial utilization of entertainment content and plans to make strategic acquisitions of, or partner or align with, individuals or companies that control various forms of pre-existing content, whether or not such content has been fully developed or all revenue streams have been fully explored. The Company recently completed the acquisition of an 85% interest in entities which own the name, image and likeness of Elvis Presley and own or have the right to use and benefit from assets and revenue streams associated with the Presley name and assets.

The Company is presently conducting business under the name "CKX" and intends to seek shareholder approval to change its name to "CKX, Inc."

(Sale of Estate, Source: EPE)



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